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Create a sense of urgency in your sales pitch from "summary" of How to Sell Anything to Anybody by Joe Girard
The key to making a successful sales pitch is to create a sense of urgency. Urgency is what drives people to take action. Without urgency, your potential customers may put off making a decision, or worse, decide not to buy at all. To create urgency in your sales pitch, you need to convey a sense of scarcity or time sensitivity. For example, you can highlight limited quantities or a time-limited offer. By emphasizing that your product or service is in high demand or that the special price is only available for a limited time, you can motivate your customers to act quickly. One way to create urgency is to use phrases like "Act now" or "Limited time offer." By using these phrases, you can communicate to your customers that they need to make a decision quickly in order to take advantage of the opportunity. Another effective strategy is to create a sense of FOMO, or fear of missing out. By highlighting what your customers stand to lose if they don't act quickly, you can tap into their emotions and motivate them to make a purchase.- Creating a sense of urgency in your sales pitch is about motivating your customers to take action. By emphasizing scarcity, time sensitivity, and the potential consequences of inaction, you can encourage your customers to make a decision and close the deal.
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