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Authenticity builds trust and credibility in your stance from "summary" of How to Argue & Win Every Time by Gerry Spence
Authenticity emerges as a cornerstone in the art of persuasion. When a speaker embodies their true self, they resonate with their audience on a profound level. This genuine representation fosters an environment where trust can flourish. People instinctively gravitate toward those who present themselves honestly, as sincerity invites vulnerability and openness. The power of authenticity lies in its ability to create a connection. When you speak from the heart, your words carry a weight that mere facts or figures cannot. This emotional engagement compels listeners to not only hear your argument but to feel it. They sense your passion, your commitment, and your unwavering belief in what you advocate. ...
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