Social validation is persuasive from "summary" of Influence, New and Expanded by Robert B Cialdini
The concept of social validation as persuasive is rooted in the idea that people tend to look to others for guidance on how to behave in uncertain situations. When individuals are unsure of how to act or what decision to make, they often turn to the actions and opinions of those around them for guidance. This phenomenon is driven by a fundamental human need to belong and to feel accepted by others. Social validation works as a powerful form of persuasion because it leverages the principle of social proof. When people see others engaging in a particular behavior or holding a specific belief, they are more likely to follow suit. This is especially true when the individuals they are observing are seen as similar to themselves or as authorities in a given do...
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