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Users must invest in a product to increase likelihood of returning from "summary" of Hooked by Nir Eyal
The concept of investing in a product to increase the likelihood of returning is crucial for creating habit-forming products. By asking users to put in some effort, whether it be time, money, data, or social capital, they become more likely to return to the product in the future. This concept is based on the idea that the more users invest in a product, the more they value it. Investment can take many forms, such as filling out a profile, building a network of connections, or creating content. These actions not only benefit the user in the short term but also increase the likelihood of them returning to the product in the future. This principle is known as the "IKEA effect," which states that people place a higher value on things they have helped create. Investing in a product also increases the user's commitment to it. When users put effort into a product, they are more likely to stick with it, even when faced with challenges. This commitment creates a habit-forming loop, where users continue to use the product out of habit, rather than a conscious decision.- Companies can increase user engagement and retention. This investment creates a sense of ownership and attachment to the product, making it more likely that users will return to it in the future. Ultimately, by asking users to invest in a product, companies can create habits that keep users coming back for more.
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