Creating a sense of urgency can increase the likelihood of adoption from "summary" of Contagious: by Jonah Berger | Summary & Analysis by Elite Summaries
One way to increase the likelihood of adoption is by creating a sense of urgency. When people feel a sense of urgency, they are more likely to take action quickly. This urgency can be created by limiting the availability of a product or service, creating a deadline for a special offer, or highlighting the consequences of not acting fast. By creating a sense of urgency, businesses can tap into people's fear of missing out (FOMO). When people feel like they might miss out on something valuable or important, they are more motivated to act. This fear of missing out can be a powerful motivator for d...
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