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The principle of authority can be used to establish credibility and influence over others from "summary" of Influence by Robert B. Cialdini
One of the most powerful tools in establishing credibility and influence over others is the principle of authority. This principle suggests that people are more likely to comply with a request or suggestion if it comes from a figure of authority. Individuals tend to defer to those who possess superior knowledge, experience, or expertise in a particular area. This deference is ingrained in our social conditioning and is often an automatic response when faced with a perceived authority figure. By leveraging one's authority, whether it be through a title, uniform, or other symbols of status, individuals c...
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