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Sustaining engagement is crucial for success from "summary" of Hooked by Nir Eyal
To succeed in today's hyper-competitive business environment, companies must find a way to keep customers coming back for more. This means creating products and services that not only meet the needs of consumers but also keep them engaged over time. Sustaining engagement is crucial for success because it allows companies to build a loyal customer base that will continue to support their business in the long run. One way to sustain engagement is by leveraging the Hook Model, a framework developed by Nir Eyal that helps companies create habit-forming products. According to the Hook Model, successful products have four key components: a trigger, action, variable reward, and investment. By designing products that incorporate these elements, companies can create a cycle of engagement that keeps users coming back for more. Triggers are the first step in the Hook Model, as they prompt users to take action. Triggers can be external, like push notifications or email reminders, or internal, like thoughts or emotions. By creating triggers that are both frequent and relevant to users, companies can increase the likelihood that users will engage with their product. The next step in the Hook Model is the action phase, where users take a specific behavior in response to a trigger. This could be anything from clicking on a link to making a purchase. By making the action as simple and seamless as possible, companies can increase the likelihood that users will engage with their product. After the action comes the variable reward, where users receive a reward that is both satisfying and unpredictable. This could be anything from a discount on a purchase to a new level in a game. By providing variable rewards, companies can create a sense of anticipation and keep users coming back for more. The final step in the Hook Model is investment, where users put something of value into the product. This could be anything from time and effort to personal data. By getting users to invest in the product, companies can create a sense of ownership and increase the likelihood that users will continue to engage with their product over time. By leveraging the Hook Model and creating products that sustain engagement, companies can build a loyal customer base that will continue to support their business in the long run. Sustaining engagement is crucial for success in today's competitive business environment, and companies that are able to keep users coming back for more will have a significant advantage over their competitors.
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