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Prioritize customer engagement and satisfaction from "summary" of The Four Steps to the Epiphany by Steve Blank
Customer engagement and satisfaction should be at the forefront of any startup's priorities. Without happy and engaged customers, a startup will struggle to survive in the competitive business landscape. Customer engagement involves building a strong relationship with customers, understanding their needs and preferences, and providing them with value at every touchpoint. Satisfied customers are more likely to become loyal advocates for your brand, spreading positive word-of-mouth and attracting new customers. By prioritizing customer engagement and satisfaction, startups can create a loyal customer base that will support them through both good and bad times. Engaging with customers involves gathering feedback, listening to their concerns, and continuously improving products or services...
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