Data and AI are transforming customer engagement from "summary" of Data Driven: Harnessing Data and AI to Reinvent Customer Engagement by Tom Chavez,Vivek Vaidya,Chris O’Hara
Data and AI are revolutionizing the way businesses engage with their customers. By leveraging the power of data and artificial intelligence, companies are able to gain deeper insights into customer behavior, preferences, and needs. This allows them to tailor their products and services to better meet the demands of their target audience, ultimately leading to increased customer satisfaction and loyalty. One of the key ways in which data and AI are transforming customer engagement is through personalized marketing. By analyzing customer data, companies can create highly targeted marketing campaigns that are tailored to the individual preferences of each customer. This not only increases the effectiveness of marketing efforts...
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