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Optimize user experience for habit formation from "summary" of Hooked by Nir Eyal

To optimize user experience for habit formation, it is crucial to understand the psychology behind why people form habits in the first place. By designing products that cater to users' natural behaviors and emotions, companies can create experiences that are more likely to become habits. One key principle is the "Hook Model," which consists of four stages: trigger, action, variable reward, and investment. Triggers prompt users to take action, which then leads to a reward. By incorporating variability into the rewards, users are more likely to become hooked on the product. Finally, users are encouraged to invest in the product, making it more difficult for them to diseng...
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    Hooked

    Nir Eyal

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