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Increase user investment over time from "summary" of Hooked by Nir Eyal
The fourth step of the Hook Model is where the magic happens. By asking users to invest time, effort, social capital, or money, they increase their likelihood of using a product in the future. The investment phase increases the users' commitment to the product, making it more likely for them to return. By investing in a product, users are more likely to come back and use it again. This cyclical process of triggering, action, variable reward, and investment is what keeps users hooked. The more users invest in a product, the more likely they are to return and use it again. This investment phase is crucial in forming a habit around a product. Building on the investment users have made in a product increases their attachment to it. The investment phase is where the real value of the Hook Model lies. Users who invest time, effort, social capital, or money in a product are more likely to use it again in the future. The investment phase is what keeps users coming back for more. By increasing user investment over time, companies can create a habit-forming product that users can't live without. This investment phase is what turns occasional users into loyal customers. In summary, increasing user investment over time is critical for creating a habit-forming product that keeps users coming back for more.
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