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Set BHAGs (Big, Hairy, Audacious Goals) from "summary" of Good to Great by

The concept of setting BHAGs, or Big, Hairy, Audacious Goals, is a critical component of achieving greatness in any organization. These goals are not just ordinary objectives; they are bold, daring, and sometimes even seemingly impossible targets that push individuals and teams to think bigger and reach further than they ever thought possible. By setting BHAGs, organizations can ignite a sense of purpose and direction that propels them towards greatness. These goals provide a clear and compelling focus that unites everyone in the organization towards a common vision. When individuals are working towards a BHAG, they are energized and motivated by the challenge of pursuing something truly extra...
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