Invest in marketing and sales to drive growth from "summary" of Scaling Up by Verne Harnish
To drive growth, it's crucial to invest in marketing and sales. This means putting your money where it will have the most impact - attracting new customers and increasing revenue. By allocating resources to these areas, you can ensure that your business is constantly expanding and reaching new markets. Marketing is all about creating awareness and interest in your products or services. It's about getting the word out and convincing potential customers to choose you over the competition. This could involve advertising, social media campaigns, or other promotional activities. Sales, on the other hand, is about converting that interest into actual purchases. It's about closing the deal and turning leads into paying customers. Without effecti...
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