Provide insights and solutions that align with the company's objectives from "summary" of Selling to Big Companies by Jill Konrath
To succeed in selling to big companies, it's essential to understand their objectives and align your insights and solutions accordingly. This means taking the time to research and analyze the company's goals, challenges, and priorities. By doing so, you can position yourself as a valuable partner who can help them achieve their desired outcomes. When you provide insights that resonate with the company's objectives, you demonstrate your understanding of their needs and build credibility as a trusted advisor. This involves going beyond surface-level information and delving deeper into the specific pain points and opportunities facing the organization. By uncovering these insights, you can offer targeted solutions that address their most pressing concerns. Furthermore, it's impo...
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