Sales is about connecting your value with the people who need it from "summary" of The Personal MBA by Josh Kaufman
Sales is fundamentally about understanding what you have to offer and finding the people who have a need or desire for it. The value you provide is what drives the entire process - if what you're selling isn't valuable to the person you're selling to, they're not going to buy. Your job as a salesperson is to communicate the value of what you have to offer in a way that resonates with the needs and desires of your potential customers. To do this effectively, you need to understand your product or service inside and out. What problems does it solve? What benefits does it provide? How is it different from other options on the market? Being able to answer these questions will not only help you communicate the value of what you're selling but also help you identify the people who are most likely to benefit from it. Once you have a clear understand...
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