Use data and analytics to inform sales strategies from "summary" of The New Strategic Selling by Robert B. Miller,Stephen E. Heiman,Diane Sanchez,Tad Tuleja
One essential aspect of strategic selling is the utilization of data and analytics to guide sales strategies. This means leveraging information and insights gathered from various sources to make informed decisions and tailor approaches to meet the needs of potential clients. By harnessing the power of data, sales professionals can gain a deeper understanding of customer behavior, preferences, and pain points, allowing them to craft more effective and targeted sales pitches. Data and analytics provide sales teams with valuable intelligence that can help them identify opportunities, anticipate challenges, and stay ahead of the competition. Whether it's tracking customer interactions, analyzing market trends, or monitoring sales performance, data-driven insights enable sales professionals to make data-backed decisions that ...
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