Personalized content is key to engaging Gen Z from "summary" of Gen Z Frequency by Gregg L Witt,Derek E Baird
To connect with Gen Z, brands must understand the importance of tailoring their content specifically to this audience. This generation has grown up in a digital world where they are constantly bombarded with information. As a result, they have developed a keen ability to filter out generic messages that do not speak directly to them. Personalized content resonates with Gen Z because it shows that brands are paying attention to their individual preferences and interests. This generation values authenticity and is more likely to engage with content that feels genuine and relevant to their lives. By creating personalized content, brands can build trust and loyalty with Gen Z consumers. One way to p...
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