Distribution cost reduction from "summary" of The Longer Long Tail by Chris Anderson
The concept of reducing distribution costs is a central theme in the world of business today. This idea is not just about finding ways to cut expenses, but rather about leveraging technology and innovation to make the process of getting products from producers to consumers more efficient and cost-effective. In the digital age, this concept has taken on new significance as companies look for ways to reach a broader audience while keeping their overheads in check. One of the key drivers of distribution cost reduction is the shift towards digital distribution models. By delivering products and services online, companies can bypass traditional distribution channels and reach consumers directly. This not only cuts out the middleman but also allows for greater flexibility in pricing and delivery options. In essence, the internet has enabled companies to reduce the friction in the distribution process, making...
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