Stories that are vivid and emotional are more likely to be believed from "summary" of All Marketers are Liars by Seth Godin
Think about the last time you heard a story that really stuck with you. Chances are, it was a tale that was not only vivid but also packed an emotional punch. Stories that are rich in detail and evoke strong feelings are more likely to be believed by your audience. This is because our brains are wired to respond to narratives that engage our senses and emotions. When a story is vivid, it paints a clear picture in the listener's mind. They can see, hear, and even smell the details of the story as if they were experiencing it themselves. This sensory experience makes the story more real and tangible, increasing its impact and credibility. Emotional stories, on the other hand, have the power to move us on a d...
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