Traditional advertising is losing its effectiveness from "summary" of The End of Marketing by Carlos Gil
In a world where we are bombarded with advertisements at every turn, it's no wonder that traditional advertising is becoming less and less effective. Gone are the days when a simple TV commercial or print ad could capture our attention and drive us to make a purchase. Consumers today are more savvy and skeptical than ever before, thanks in large part to the rise of the internet and social media. With the ability to research products and services online, read reviews from other consumers, and compare prices with just a few clicks, people are no longer willing to take advertisers at their word. They want to make informed decision...
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