Summary of Gen Z Frequency

"Gen Z Frequency" is a book that explores the characteristics, behaviors, and attitudes of Generation Z, those born between 1995 and 2010. The author, Gregg L. Witt, delves into the mindset of this generation and how they are influencing and shaping culture, technology, marketing, and the workplace. The book provides insights and strategies for businesses, marketers, and educators to better connect with and understand Gen Z in order to effectively engage with them. By understanding Gen Z's unique perspective and values, organizations can adapt and thrive in the rapidly changing landscape of the digital age.