Personalization is crucial in marketing to Gen Z from "summary" of Gen Z Frequency by Gregg L Witt,Derek E Baird
When it comes to marketing to Gen Z, personalization is not just an option - it's a necessity. This generation has grown up in a world where customization and individuality are not only valued but expected. They have been bombarded with targeted ads and tailored content for as long as they can remember. As a result, Gen Z consumers have developed a keen radar for inauthentic or generic marketing tactics. To effectively reach Gen Z, brands must show that they understand and care about their unique preferences and needs. This means going beyond basic demographic data and tapping into deeper insights about their lifestyle, values, and aspirations. By tailoring messages and offerings to resonate with Gen Z on a personal level, brands can build trust and loyalty with this discerning audience. One way to p...
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