Behavioral consistency is a powerful motivator from "summary" of Magic Words by Jonah Berger
When we behave in a certain way, we tend to be motivated to act consistently with that behavior in the future. This phenomenon is known as behavioral consistency, and it is a powerful force that drives our actions. When we make a commitment or take a stand on something, we feel compelled to behave in a manner that is consistent with that commitment or stance. This consistency not only shapes our future actions but also influences how others perceive us. It is a fundamental aspect of human behavior that affects the decisions we make and the paths we choose to follow. Behavioral consistency is deeply ingrained in our psychology and is a key driver of our motivation. When we act in a way that is consistent with our beliefs or values, we experience a sense of coherence and alignment. This alignment creates a sense of integrity and self-con...
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