Influencer marketing is effective with Gen Z from "summary" of Gen Z Frequency by Gregg L Witt,Derek E Baird
Gen Z is a generation that values authenticity and realness above all else. They are constantly bombarded with advertisements and traditional marketing tactics, which has made them wary and skeptical of brands and companies trying to sell them something. This is where influencer marketing comes in. Influencer marketing has proven to be highly effective when targeting Gen Z because it allows brands to connect with this generation in a more authentic and genuine way. Instead of being bombarded with traditional advertisements, Gen Z is more likely to listen to and trust the recommendations of influencers they follow and admire. These influencers have already built a relationship with their followers based on trust and authenticity, making them the perfect vehicle for brands to r...
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