Branding creates a unique identity for a product or service from "summary" of Principles of Marketing by Dr. Pardeep Kumar
Branding plays a crucial role in creating a unique identity for a product or service. It is a strategic process that involves the development of a distinct brand image that sets a product or service apart from its competitors. By establishing a strong brand identity, companies can differentiate themselves in the market and build a loyal customer base. A well-defined brand identity helps consumers identify and connect with a product or service on a deeper level. It communicates the values, personality, and promise of the brand, allowing consumers to form an emotional attachment to it. This emotional connection can lead to increased brand loyalty and customer retention. Moreover, a stro...
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