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Urgency: creating a sense of time pressure from "summary" of Gatilhos mentais by Gustavo Ferreira
Urgency is a powerful psychological trigger that can be used to create a sense of time pressure in individuals. By leveraging urgency, you can prompt people to take immediate action, as they feel compelled to act quickly in order to avoid missing out on a valuable opportunity or facing negative consequences. This sense of urgency taps into people's fear of losing out, prompting them to make decisions swiftly and decisively. One effective way to create a sense of urgency is by setting deadlines or time limits for a particular offer or promotion. By clearly communicating that a limited-time offer is available for a short period only, you can instill a sense of urgency in potential customers, encouraging them to act promptly to take advantage of the opportunity before it expires. This time pressure motivates individuals to make a decision quickly, rather than procrastinating or delaying their response. Another strategy to cre...
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