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Listen more than you talk from "summary" of The Sales Bible by Jeffrey Gitomer
The key to sales success lies not in the ability to talk, but in the ability to listen. Listening is a skill that many salespeople overlook or underestimate. They think the key to making a sale is to talk fast and talk often. But the reality is that listening is far more important than talking. When you listen to your customers, you gain valuable insights into their needs, desires, and pain points. You learn what motivates them, what drives them, and what holds them back. And armed with this knowledge, you can tailor your sales pitch to address their specific concerns and offer solutions that truly meet their needs. Listening also builds trust. When you take the time to truly listen to your customers, they feel heard and understood. They feel like you care about t...
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