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Social proof: people tend to follow the crowd from "summary" of Gatilhos mentais by Gustavo Ferreira
Social proof is a powerful psychological trigger that influences people to follow the crowd. When individuals see others doing something, they are more likely to believe that it is the right thing to do. This phenomenon is deeply rooted in human nature, as we tend to seek validation from others and look to social cues for guidance. In the book "Gatilhos mentais," Gustavo Ferreira explains how social proof can be used to persuade and influence others. By showcasing testimonials, reviews, or endorsements from satisfied customers, businesses can demonstrate to potential clients that their products or services are popular and trustworthy. This can create a sense of FOMO (fear of missing out) in individuals, prompting them to join the bandwagon. Furthermore, social proof can ...
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