Focus on building trust and rapport with your customers from "summary" of Exactly How to Sell by Phil M. Jones
Developing a strong relationship with your customers is the cornerstone of successful selling. Trust and rapport are the keys to unlocking the door to long-term partnerships and repeat business. To build trust, you must first prove yourself to be reliable and dependable. Show up on time, follow through on your promises, and consistently deliver on your commitments. When your customers know they can count on you, they will be more inclined to trust you with their business. Rapport, on the other hand, is all about building a connection with your customers on a personal level. Show genuine interest in their lives, listen a...
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