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Building rapport is key from "summary" of The Psychology of Persuasion by Kevin Hogan
Building rapport with others is a crucial aspect of successful persuasion. When you take the time to establish a connection with someone, you are laying the foundation for trust and understanding. People are more likely to be open to your ideas and suggestions when they feel a sense of rapport with you. Rapport is built through various means, such as finding common ground, mirroring the other person's behavior, and actively listening to what they have to say. By demonstrating that you value their thoughts and feelings, you show that you are invested in the relationship. This can help to break down barriers and create a more receptive atmosphere for communication. When you have established rapport with someone, they are more likely to be influenced by your words and actions. They are more likely to see you as a credible and trustworthy source of information. This can b...
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