Loyalty programs make us feel obligated to spend more from "summary" of Brandwashed by Martin Lindstrom
Loyalty programs are like a sly seducer, whispering sweet promises in our ears and leading us down a path of spending more than we intended. They tap into our deepest desires for recognition and rewards, making us feel special and valued. The more points we accumulate, the more we feel compelled to keep spending in order to reach that next level of status or unlock that elusive reward. Retailers understand the psychology behind loyalty programs all too well. They know that once they have reeled us in with the initial sign-up bonus or discount, we are more likely to return and spend even more. It's a clever form of manipulation, preying on our need for validation and ins...
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