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Leveraging the power of liking and affinity in persuasion from "summary" of Técnicas Proibidas de Persuasão, Manipulação E Influència Usando Padrões de Linguagem E de Técnicas de Pnl (2a Edição) by Steve Allen
When it comes to persuasion, tapping into the power of liking and affinity can be a game-changer. People are naturally drawn to those they like and feel a connection with. By leveraging these emotions, you can significantly increase your ability to persuade others. Building rapport and establishing a sense of affinity with your audience is crucial. When people feel a sense of connection with you, they are more likely to be receptive to your message. This can be achieved through mirroring and matching techniques, where you subtly mimic the other person's body language, speech patterns, and gestures. Likability also plays a key role in persuasion. People are more likely to be influenced by those they find likable and trustworthy. By being genuine, empathetic, ...
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