Use persuasive language to influence the buying decision from "summary" of Exactly How to Sell by Phil M. Jones
To succeed in sales, you must master the art of using persuasive language to guide your prospects towards making a buying decision. This means understanding how to communicate in a way that influences them to see the value in your product or service and motivates them to take action. One key aspect of using persuasive language is to focus on the benefits of what you are selling rather than just the features. By highlighting how your product or service can solve a problem or improve their life, you can create a sense of urgency and necessity in the buyer's mind. This can help them see why they need what you are offering and encourage them to make a purchase. Another important technique is to use so...
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