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Networking and relationship building are important aspects of business communication from "summary" of Business Communication Today by Courtland L. Bovée,John V. Thill,Barbara E. Schatzman

Networking and relationship building play a crucial role in the realm of business communication. In today's fast-paced and competitive business environment, establishing and nurturing connections with others can open up a plethora of opportunities for individuals and organizations alike. By forming strong relationships with customers, colleagues, superiors, and other stakeholders, professionals can enhance their credibility, influence, and ultimately, their success in the business world. Effective networking involves actively seeking out opportunities to meet and connect with others in one's industry or field of interest. This can be done through attending industry events, conferences, trade shows, or even through online platforms such as LinkedIn. By engaging in conversations, exchanging ideas, and sharing experiences with others, individuals can build rapport and establish a network of valuable contacts that can support them in their ...
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    Business Communication Today

    Courtland L. Bovée

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