Use emotional language to connect with customers on a deeper level from "summary" of Exactly How to Sell by Phil M. Jones
To truly connect with customers, you need to speak to their emotions. This means using language that resonates with them on a deeper level. When you tap into their emotions, you can create a bond that goes beyond a simple transaction. Emotions are powerful drivers of behavior, so by using emotional language, you can influence how customers feel about your product or service. One way to use emotional language is by telling stories. Stories have a way of engaging people on an emotional level, making them more likely to connect with what you are saying. When you tell a story that evokes emotions, you are able to create a personal connection with your customers. This connection can help build trust and loyalty, as customers feel understood and valued. Another w...
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