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Selling is about creating value from "summary" of Every Job is a Sales Job: How to Use the Art of Selling to Win at Work by Cindy McGovern

Selling is not just about pushing a product or service onto someone. It's about creating value for the customer. When you focus on how you can help others, rather than just making a sale, you build trust and credibility. People are more likely to buy from someone they trust and believe has their best interests at heart. Creating value means understanding the customer's needs and wants. It's about listening to their concerns and finding a solution that meets their specific requirements. By taking the time to truly understand what the customer is looking for, you can tailor your pitch to address their unique needs. This personalized approach shows that you care about the customer and are invested in helping them find the right solution. Value can also be created by providing exceptional customer service. When you go above and beyond to make sure the customer is satisfied, you demonstrate your commitment to their success. This level of service can set you apart from your competitors and build long-lasting relationships with customers. In today's competitive marketplace, creating value is essential for success. Customers have endless options when it comes to products and services, so you need to show them why they should choose you. By focusing on creating value, you can differentiate yourself from the competition and win over customers with your dedication to their needs.
  1. Selling is about more than just making a sale – it's about building relationships and creating value for the customer. When you prioritize the customer's needs and work to provide solutions that meet those needs, you set yourself up for success in any job that involves selling. By consistently delivering value to your customers, you can not only win at work but also build a loyal customer base that will continue to support you in the long run.
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Every Job is a Sales Job: How to Use the Art of Selling to Win at Work

Cindy McGovern

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