Building trust takes time and effort from "summary" of Making Major Sales by Neil Rackham
Establishing trust with a client is a fundamental aspect of making major sales. It is not something that can be rushed or forced, but rather a process that takes time and effort. Trust is not built overnight; it is cultivated through ongoing interactions and the demonstration of reliability and integrity. This means consistently delivering on promises, being transparent in communication, and acting in the best interest of the client. Building trust requires a genuine commitment to understanding the client's needs and concerns. It involves listening attentively, asking thoughtful questions, and showing empathy t...
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