Develop a winning aspiration from "summary" of Playing to Win by A.G. Lafley,Roger L. Martin
Developing a winning aspiration is crucial for any organization. It is about setting a clear and compelling goal that will drive the company forward. This aspiration should be ambitious, yet achievable, and should inspire everyone in the organization to work towards it. Without a clear aspiration, a company is like a ship without a rudder - drifting aimlessly without a sense of direction. To develop a winning aspiration, leaders must ask themselves some key questions. What is our ultimate goal as a company? What do we want to achieve in the long term? What sets us apart from our competitors? By answering these questions, leaders can begin to form a clear picture of what their winning aspiration should be. A winning aspiration should also be specific and focused. It should not be vague or generic, but rather shou...
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