Enchantment is about establishing rapport and relationships from "summary" of Enchantment by Guy Kawasaki
Enchantment is essentially about building connections with others. It's about establishing rapport and relationships that go beyond mere transactions. When you enchant someone, you are creating a bond that is based on trust, likability, and mutual respect. This connection is what ultimately leads to influence and persuasion. Building rapport is not about being manipulative or trying to win someone over through deceit. It is about genuinely caring about the other person and taking the time to understand their needs, wants, and desires. By showing empathy and authenticity, you can forge a genuine connection that is built on a foundation of mutual understanding. In order to establish rapport, you must first listen actively and attentively. This means being ful...
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