Enchantment is about creating memorable experiences and moments from "summary" of Enchantment by Guy Kawasaki
Enchantment is more than just capturing someone’s attention for a brief moment—it’s about creating a lasting impact that stays with them long after the interaction is over. It’s about crafting an experience that is so memorable, so remarkable, that it leaves a positive impression and builds a connection that endures. When you enchant someone, you are not just selling a product or pushing an agenda; you are creating a bond based on genuine emotion and shared experience. To enchant is to go beyond the transactional and tap into the emotional. It’s about making people feel something, whether it’s joy, wonder, or inspiration. By creating these emotional connections, you are able to forge relationships that are meaningful and lasting. Enchantment is about creating moments that resonate with people on a deeper level, moments that they will carry with them and share with others. When you enchant someone, you are not just looking to make a sale or win an argument—you are seeking ...
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