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Good design evokes positive emotions from "summary" of Emotional Design by Don Norman

Good design is crucial in creating products that evoke positive emotions in users. When a design is well-executed, it can elicit feelings of joy, satisfaction, and delight. One key aspect of good design is simplicity. Designs that are cluttered or overly complex can overwhelm users and hinder their ability to engage with the product. By focusing on simplicity, designers can create products that are intuitive and easy to use, leading to a more positive user experience. Another important characteristic of good design is clarity and coherence. A well-designed product should be clear in its purpose and function, allowing users to understand how to interact with it easily. When a design is coherent, it means that all elements work together harmoniously to create a unified and seamless user experience. This coherence can help users feel more connected to the product and enhance their overall satisfaction. Logical sequencing is also essential in good design. When users interact with a product, they should be able to follow a logical progression of steps that lead them towards their desired outcome. By designing products with a clear and intuitive sequence, designers can help users feel more in control and confident in their interactions. This can lead to a sense of accomplishment and fulfillment, fostering positive emotions towards the product. Transition words and phrases play a crucial role in guiding users through a product. By...
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    Emotional Design

    Don Norman

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