The user experience is deeply emotional from "summary" of Emotional Design by Don Norman
The user experience is deeply emotional. This might seem surprising, especially when considering the traditional view that emotions and reason are separate. But research shows that emotions play a crucial role in shaping our perceptions and behavior. When we interact with a product or a system, our emotions are always at play, influencing how we feel and react. Emotions are fundamental to the human experience. They help us make sense of the world around us and guide our decision-making processes. When it comes to design, understanding the emotional aspects of user experience is essential. A well-designed product not only functions effectively but also evokes positive emotions in users. This emotional connection can lead to increased satisfaction, loyalty, and engagement. Designers ne...
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