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Use repetition to strengthen visual unity from "summary" of The Non-designer's Design Book by Robin Williams

Repetition is a key principle in design that can help to create visual unity. When elements are repeated throughout a design, they form a cohesive and harmonious whole. Repetition can take many forms, such as repeating colors, shapes, fonts, or patterns. By using repetition, you can tie different elements of a design together and create a sense of consistency. One way to use repetition effectively is to repeat a particular element at regular intervals. For example, you could repeat a specific color throughout a design to create a sense of rhythm and balance. This can help to guide the viewer's eye through the design and ...
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    The Non-designer's Design Book

    Robin Williams

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