Emotional design is integral to product success from "summary" of Emotional Design by Don Norman
Emotional design is critical to the success of products. It is not just about making products aesthetically pleasing, although that is important too. Emotional design goes beyond surface appearances. It is about creating products that resonate with users on a deeper level, that evoke positive emotions and connect with them on an emotional level. Products that are emotionally engaging are more likely to be successful because they create a strong bond between the user and the product. This bond can lead to increased customer loyalty, repeat purchases, and positive word-of-mouth recommendations. Emotional design can also help differentiate products in a crowded market. Simplicity is key to emotional design. Products that are simple and intuitive to use are more likely to evoke positive emotions in users...
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