Emotionally pleasing designs are memorable from "summary" of Emotional Design by Don Norman
Emotionally pleasing designs are memorable. When something pleases us, it captures our attention and stays in our minds, lingering long after the initial encounter. This is because our emotions are powerful drivers of memory. When we have a positive emotional response to something, our brains are more likely to remember it compared to something that elicited a neutral or negative emotion. Simplicity plays a crucial role in creating emotionally pleasing designs. Designs that are simple and easy to understand are more likely to evoke positive emotions in users. When something is cluttered or overly complex, it can be overwhelming and off-putting, leading to a negative emotional response. Simple designs, on the other hand, are more likely to be perceived as elegant and pleasing, making them more memorable in the long run. Clarity and coherence are also important factors in creating emotionally pleasing designs. When a design is clear and coherent, users are able to easily navigate and understand it, leading to a more positive emotional response. On the other hand, designs that are confusing or inconsistent can be frustrating and un...
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