Emotions play a key role in design success from "summary" of Emotional Design by Don Norman
Design is not just about functionality - emotions play a crucial role in determining the success of a product. While it is important for a design to be usable and efficient, it is equally important for it to evoke an emotional response in the user. Emotions have a significant impact on our decision-making process, influencing our perceptions and behaviors in ways that are not always rational or logical. When it comes to design, there are three different levels that need to be considered - visceral, behavioral, and reflective. The visceral level is the immediate, instinctual reaction that a design elicits in a person. This level is all about appearances and aesthetics, and it plays a key role in capturing t...
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