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Emotional design influences behavior from "summary" of Emotional Design by Don Norman

The design of products, services, and environments has a profound impact on human behavior. When something is well-designed, it can evoke positive emotions and lead to favorable outcomes. Emotional design is about creating products that not only function well but also resonate with people on an emotional level. Humans are emotional beings, and our emotions play a significant role in decision-making and behavior. When a design triggers positive emotions such as joy, satisfaction, or delight, it can influence how people perceive and interact with it. On the other hand, negative emotions like frustration, confusion, or disappointment can lead to dissatisfaction and disengagement. By understanding the emo...
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    Emotional Design

    Don Norman

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