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Mapping digital experiences requires a unique approach from "summary" of Mapping Experiences by James Kalbach
When it comes to mapping digital experiences, a different method is needed. Traditional methods of mapping do not fully capture the complex and dynamic nature of digital interactions. Digital experiences are constantly evolving and adapting to user needs and expectations. This requires a unique approach that takes into account the fluidity and interconnectedness of digital touchpoints. Mapping digital experiences involves understanding the various touchpoints, channels, and interactions that users have with a digital product or service. This includes everything from websites and mobile apps to social media platforms and email communications. Each touchpoint plays a crucial role in shaping the overall user experience and must be carefully considered in the mapping process. One key aspect of mapping digital experiences is the need to capture the non-linear nature of digital interactions. Unlike physical experiences, digital experiences often involve jumping betwe...
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