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The brain craves patterns and organization from "summary" of 100 Things Every Designer Needs to Know About People by Susan Weinschenk
Humans have an innate tendency to seek out patterns and organization in the world around them. This desire for orderliness is rooted in the brain's need to make sense of the vast amount of information it processes on a daily basis. When information is presented in a chaotic or disorganized way, the brain struggles to make sense of it, leading to confusion and cognitive overload. By contrast, when information is presented in a clear and structured manner, the brain is able to quickly and efficiently process it. This is why patterns and organization are so important in design – they help to guide the viewer's attention and make the information easier to understand and rememb...
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