Embrace a challenger mindset from "summary" of Eat Their Lunch by Anthony Iannarino
Embracing a challenger mindset means accepting the reality that your competitors are tough, capable, and determined to win business from you. It requires acknowledging that your competitors are not going to simply roll over and let you take their clients without a fight. Instead of seeing them as enemies to be defeated, you should view them as worthy adversaries who will push you to become better at what you do. To embrace a challenger mindset, you need to be willing to step out of your comfort zone and take risks. This means being open to trying new strategies, experimenting with different approaches, and being willing to fail in order to learn and grow. It also means being proactive and aggressive in pursuing opportunities, rather than waiting for them to come to you. A...
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